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Misperceptions about home-cooked and natural pet food

December 6, 2010

The pet food industry is dominated by the most powerful and influential multi-nationals. Through their clever marketing and jargon they have managed to cloud logic and common sense. By doing so they have instilled a sense of fear and doubt amongst the consumer and that home-cooked, home-made or natural food is nutritional inferior, dangerous and harmful.

Herewith some misperceptions:

Home-Cooked does not clean teeth – FALSE

Probably this is the biggest farce but yet the strongest tool that the industry uses to scare off consumers from using home-cooked meals.

This argument holds no logic. When we go to the dentist he certainly does not recommend that we clean our teeth by chewing on a rusk or cracker.

No, this is certainly not true. Dogs clean their teeth by chewing raw bones and chewies or at very least by swallowing their food whole and not having to chew.

Garlic is dangerous. – FALSE

For years enlightened people preparing food from home have included various herbs in their pets food which included garlic. Esteemed authors like Margaret Roberts promoted the use of garlic for medicinal purpose and to rid fleas and ticks.

Suddenly, there were various dubious articles published making unsubstantiated claims about how harmful garlic is and that it could be killing your pet.

However, these articles failed to mention the most important criteria, dosage

The evidence shows that you would have to feed 5% of your pet’s body weight for a prolonged period of time to be deemed dangerous. In other words, you would have to feed your average size dog half a tub of garlic every day for a long period of time.

Wet food = sloppy stools – FALSE

The consistency of your stool is not related to the dryness or wetness of the food you are eating but rather how nutritionally sound and wholesome that food is.

Processed commercial food often uses an ingredient called beet pulp to stabilize the gut. This has the same effect as Imodium. It causes a false sense of stability in the gut and eventually the digestive system is compromised with dire consequences, one being sloppy and messy stools.

Natural, wholesome food produces correct stools that biodegrades quickly and perfectly.”

Home-cooked food is not balanced – FALSE

The whole question of balance is over rated. In fact, all and every commercial pet food has to be balanced by law but balance is not the only criteria for a nutritional and healthy meal.

As humans we aspire to have a correct balance of minerals and vitamins but we do not judge our health on every meal that we consume. Rather we measure it against a period of time, say one month. We certainly do not a have a balanced meal each and every time we eat a meal.

You can balance your food with synthetic minerals and vitamin but nothing beats whole, real and natural nutrition, preferably organic.


Vondi’s Holistic Pet Nutrition is a registered nutritional pet food that is natural, wholesome and free of preservatives. In an industry that is dominated by large multi-nationals with massive advertising budgets, our stance on correct natural feeding, using REAL meat, REAL veggies, olive oil and FRESHLY picked herbs, has found much popularity, and it is economically priced. Vondi’s is actively involved in educating the public on the nutritional rights and demands of our cats and dogs, and we have had major success in curing the many common ailments and sickness that we find nowadays. We are proudly South African, completely transparent and aspire to a code of good business ethics, which includes supporting animal welfare organisations and animal rights

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